Google Ads
We use Meta and GA4 learnings to capture high-intent search demand
Trusted by Leading Brands
With Advize on Google, every click has more intent
Everything Advize brings to your growth engine
Creative, media and conversion — working as one system.
Cross-Channel Signal Reuse
We pull proven Meta winners into Google Search strategy
- Meta creative and angle reuse
- GA4 funnel data feeding search targeting
- Shared learnings across channels
- No starting from zero on Google
- One strategy, not two disconnected ones
Search Intent Filtering
We separate real buying intent from informational clicks
- Search term intent classification
- Buying-stage keyword filtering
- Negative keyword management
- Focus on ready-to-buy queries
- Fewer clicks that never convert
Incrementality Testing
We measure whether Search is actually driving new demand
- Incrementality and holdout testing
- New customer versus retargeting splits
- Cross-channel attribution checks
- Cannibalization detection
- Budget follows genuinely new revenue
Broad Match & Budget Control
We keep broad match and brand terms from draining budget
- Broad match performance monitoring
- Brand term dependence checks
- Match type structuring
- Wasted spend identification
- Budget redirected to proven terms
Message Alignment
We align Search copy with what's already working on Meta
- Ad copy built from proven Meta angles
- Consistent messaging across channels
- Landing page and ad copy alignment
- Fewer disjointed buyer experiences
- Faster testing using existing learnings
Unified Reporting
We reconcile Google data with your actual revenue numbers
- Google Ads and GA4 reconciliation
- Shopify and backend revenue matching
- Single source of truth for reporting
- Attribution gaps closed
- Decisions based on real numbers
Want us to run your marketing?
Hand the execution to Advize. Our team runs the research, creative production and media optimization end-to-end on the same platform — so you get the outcomes without adding headcount.
How we turn customer signals into creative that converts
We use Meta, GA4, and customer data to find who is ready to buy
For D2C & E-Comm Brands
- —Meta winners tested as Search ad copy
- —Product page intent signals from GA4
- —Branded versus non-branded search splits
- —Cart and checkout data informing bids
- —Repeat buyer terms deprioritized in prospecting
For B2B & Lead Generation
- —High-intent search terms from sales calls
- —CRM data informing keyword priority
- —Demo request terms versus research terms
- —Lead quality feeding bid strategy
- —Search messaging matched to buyer objections
For Retail Brands
- —Regional search demand patterns
- —Competitor keyword bidding decisions
- —Cross-channel campaign performance data
- —Local intent versus national search splits
- —Store and online search behavior combined
Stop running Google in a vacuum
See what cross-channel data reveals about your search spend
Frequently Asked Questions
Most agencies run Google as its own silo. We use what's already proven on Meta and in your GA4 funnel data to inform Search targeting and messaging from day one, instead of starting Google from scratch.
We run incrementality and holdout testing to check whether Search is bringing in new customers or simply taking credit for demand Meta already generated, so budget goes toward genuinely new revenue.
We manage the full account. The Advize team sets up campaigns, controls bidding and budget, and optimizes ongoing, so you're not interpreting recommendations or running changes yourselves.
Only where the data supports it. We test competitor terms against performance and cost, and keep spend there only if it's driving real, incremental conversions rather than just visibility.
Initial cross-channel findings are typically delivered within 2 to 3 days of connecting your accounts, so wasted spend on broad match or over-reliance on brand terms gets flagged early.
Yes. Shopping and Performance Max are managed within the same cross-channel system, using product and audience signals pulled from your other connected channels.
We audit the existing account first and take over management directly, keeping any structure that's genuinely performing rather than rebuilding everything from scratch.
Branded terms are managed to defend against competitor bidding while avoiding wasted spend on searches you'd likely convert on organically anyway.
Yes, alongside Google Ads account access, since cross-referencing all three is what lets us separate genuine demand capture from cannibalized clicks.
Search generally works best once a brand has meaningful demand already, so we typically recommend it alongside an active Meta account rather than as a standalone starting point.