Creative & Content

That's creative fatigue, when frequency rises and the hook loses its stopping power. We keep new tested creative in the pipeline so replacements are ready before performance drops.

We track hook rate, hold rate, and outbound CTR separately from landing page conversion, so we can isolate exactly which part of the funnel is underperforming.

Often, yes. Raw UGC frequently reads as more credible than polished brand video, so we test both formats against real performance data instead of assuming production quality wins.

It depends on spend and audience size, which is why we set testing volume based on your account's actual frequency and decay data rather than a fixed weekly number.

Both. Scripts, statics, and video are all produced from the same mined customer language, so format is chosen based on what the concept needs, not a fixed package.

You approve direction and final assets. Production, scripting, and testing are handled by the Advize team, so involvement is as light or heavy as you want it.

Both approaches are tested. Real customer content often performs well for credibility, while briefed creators can fill specific gaps a review-sourced hook can't cover.

Existing assets are audited and reused where the data supports it, so nothing gets rebuilt from scratch if it's already working.

Every brief is written within your existing brand guidelines, so evidence-based creative and consistent voice are treated as compatible, not competing priorities.