Historical Performance Benchmarking
New creative and campaign setups are scored against your account's own historical top and bottom performers, not a generic industry average.
Creative and campaign setups scored against real performance history before they go live.

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Most creative and campaign setups only get evaluated once they're already live, so weak hooks and misconfigured setups burn through real budget before anyone catches the problem.
The Advize System scores creative and campaign setups against your account's own historical performance and known failure patterns before a dollar of live budget is spent testing them.
New creative and campaign setups are scored against your account's own historical top and bottom performers, not a generic industry average.
Assets are checked against recurring failure signatures, hooks, angles, and setups that have previously underperformed, before they're allowed to consume live budget.
Structural issues like budget dilution across too many variations or mismatched audience-creative pairing are flagged before launch, not discovered after.
Flagged assets come with a specific reason for the risk and a direction for revision, so weak creative gets fixed rather than discarded or launched blind.
Hand the execution to Advize. Our team runs the research, creative production and media optimization end-to-end on the same platform — so you get the outcomes without adding headcount.
See how your next creative scores before it goes live.
Live testing is the most expensive way to find out an asset doesn't work. Pre-Launch Performance Scoring lets teams:
Weak assets are caught before budget is spent proving they underperform
Every live asset has already been checked against real historical performance
Flagged risks come with a clear reason, so revision happens before spend, not after
Fewer early failures mean fewer ROAS dips that stall an account's overall trajectory
Access to your account's historical performance data. Scoring is built from your own account history, not a generic industry model, so no additional input is required beyond that.
Both. Assets are scored against historical patterns automatically, and the Advize team reviews flagged risks before anything is recommended for launch.
Scoring typically happens within the same production cycle as brief creation, so it doesn't add a separate delay before launch.
It's returned with a specific reason for the flag and a direction for revision, rather than being blocked outright or launched without review.
Some account history improves accuracy, but scoring can begin with limited data and gets more precise as more campaigns run and more history builds up.
Yes. Scoring is a recommendation, not a gate. Final launch decisions stay with you and the Advize team working together.
Both. Campaign structure and targeting setup are checked for known risk patterns like budget dilution alongside the creative itself.
Primarily your own account's historical performance and known failure patterns, so scoring reflects what's actually worked or failed for your brand specifically.
Post-launch results feed into Compounding Attribution & Learning, which updates the historical baseline scoring is measured against going forward.
Yes. Existing assets can be run through scoring before launch even if they weren't originally briefed through Advize.
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