This is what runs behind every ad decision

Cohorts are built from GA4 behavior, purchase data, reviews, and ad engagement, so segments reflect how your real customers behave, not a generic demographic guess.

It scans visible competitor ad activity and positioning, then cross-references it against your audience data to surface segments and angles competitors aren't covering.

The Advize team operates the system on your behalf and shares findings and reporting with you directly, so you get the intelligence without needing to log in and run the analysis yourself.

A/B tests spend real budget to find out what works. Pre-launch scoring predicts audience fit and fatigue risk before spend happens, so testing budget goes toward creative that's already cleared a bar, not a wide net of unknowns.

It's built to work across Meta, Google, SEO, and CRO together, since audience and creative signal from one channel is meant to inform decisions on the others, not stay siloed.

Typically GA4, ad account access, and where relevant, CRM or sales call data. The more connected data sources, the sharper the cohort and signal mapping becomes.

Every campaign result is tagged and fed back into the model, so patterns from past tests inform future scoring and targeting instead of each campaign starting from a blank slate.

You get the full breakdown, audience fit, fatigue risk, brand rule checks, and specific notes on what's driving the score, not just a single output number.

Initial cohort mapping and creative scoring typically start producing usable findings within 2 to 3 days of connecting your accounts, since the system draws on historical data you already have.